Serie A and Genius Sports: forging a transformative partnership in football.

An exclusive partnership positions Italy as a global hub for sports wageringFootball and technology unite in a powerful alliance built to endure. Genius Sports, a worldwide leader in sports betting data and live streaming, has inked a long-term deal with Lega Serie A. This is more than an agreement: it represents a complete package encompassing every fixture in Serie A, Coppa Italia, and the Italian Super Cup through the 2028-29 season.Consequently, each goal, defensive play, and key moment will be streamed and scrutinized live for an international audience of supporters and gambling enthusiasts. For Italy, this marks a significant stride toward deeper convergence of soccer, media, and sports betting. For operators, it unlocks a treasure trove of official, safeguarded, and verified data.

Safeguard the spirit of the sport and the supporters who cherish it.

Lega Serie A CEO Luigi de Siervo openly expressed his satisfaction: this arrangement guarantees that solely authenticated data enters the public domain, which is essential for preserving the integrity of events and the security of bettors. In a swiftly changing landscape, where misinformation and unverified sources can sway both gaming and wagering, aligning with a trusted collaborator like Genius Sports delivers a powerful signal. It also serves as an appeal to authorities to take stronger actions to defend soccer and the community. Here, technology acts as a shield against interference and a supporter for those who dedicate themselves to their sports enthusiasm.

Innovation, reach, and foresight: the formula driving Genius Sports' success

Mark Locke, CEO of Genius Sports, underscores a deliberate approach: This alliance stems from a targeted long-term plan, not chance. After securing high-profile deals with entities like the NFL and Premier League, the acquisition of Serie A rights cements its control over the most sought-after collection in global sports betting. The firm will introduce BetVision, its live-streaming platform that delivers broadcasts enriched with real-time data overlays, providing a deeply engaging and dynamic environment for bettors. This initiative seeks to transform the fundamental experience of "viewing a match."

Italy stands as a pivotal nexus in Europe's gambling landscape.

Genius Sports’ recent major investment in Serie A arrives shortly after securing a data partnership with 18 competitions under the Association of European Leagues. Spanning from the Dutch Eredivisie to the Belgian Pro League, and covering the Danish and Czech top flights, the Genius framework is charting a deliberate course: positioning Europe as the core hub of contemporary sports betting. For Italy, this places the nation at the center of a dynamic system that creates economic worth, employment opportunities, and, most significantly, global visibility. It sends a powerful message to clubs, supporters, and industry players: Italian football remains a premier brand, fully prepared to embrace transformation.